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What is BMW Individual?

BMW Individual gives you the chance to make your BMW feel truly your own. It combines everything BMW is known for, engineering excellence, premium materials and thoughtful design, with the freedom to tailor key elements to suit your personal taste.

With BMW Individual, you can choose from an exclusive range of paint finishes, leather upholstery and interior trims, allowing you to create a car that reflects your lifestyle. Whether you are driving through the New Forest, commuting into Winchester or enjoying the open roads across Hampshire, BMW Individual ensures your car stands apart for all the right reasons. The programme is available across much of the BMW range, from the sporty 1 Series through to the high performance M models and the fully electric BMW i range.

At Partridge BMW, we regularly offer a carefully selected range of BMW Individual vehicles for customers across Hampshire, including Southampton, Romsey, Alresford and the surrounding areas. Each one has its own distinctive character, giving you the opportunity to find something genuinely special without the wait.

Individual M3 Touring in San Remo
Mon 02 February 2026

BMW Individual colours

One of the most striking features of BMW Individual is the extensive choice of paint finishes. With over 120 metallic and matte colours available, you can select something subtle and refined or bold and eye catching. Many Individual colours are rarely seen on UK roads, meaning your BMW will feel that bit more exclusive wherever you go.

You can also explore the BMW Individual Visualiser, an interactive tool that lets you see how different colours look across the model range. It is a great way to experiment and discover combinations you might not have considered, helping you create a BMW that feels perfectly suited to you.

 

 

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FIND Partridge BMW

Address

  • 1 Stoneycroft Rise, Chestnut Avenue, Chandlers Ford, Eastleigh, SO53 3YU

Opening Hours

  • Mon–Fri:08:30 - 18:00
  • Sat:09:00 - 17:00
  • Sun:11:00 - 16:00

Phone

  • 02380 689800
Map
Areas served

Southampton as well as surrounding areas including Winchester, Eastleigh, Fareham and Romsey

View map

Address

  • 1 Stoneycroft Rise, Chestnut Avenue, Chandlers Ford, Eastleigh, SO53 3YU

Opening Hours

  • Mon–Fri:07:45 - 18:00
  • Sat:Closed
  • Sun:Closed

Phone

  • 02380 689800
Map
Areas served

Southampton as well as surrounding areas including Winchester, Eastleigh, Fareham and Romsey

View map

Address

  • 1 Stoneycroft Rise, Chestnut Avenue, Chandlers Ford, Eastleigh, SO53 3YU

Opening Hours

  • Mon–Fri:07:45 - 18:00
  • Sat:Closed
  • Sun:Closed

Phone

  • 08003285599
Map
Areas served

Southampton as well as surrounding areas including Winchester, Eastleigh, Fareham and Romsey

View map

Address

  • Unit F1, Bar End Road, Winchester, SO23 9NP

Opening Hours

  • Mon–Fri:08:00 - 17:30
  • Sat:Closed
  • Sun:Closed

Phone

  • 02380 689800
Map
Areas served

Southampton as well as surrounding areas including Winchester, Eastleigh, Fareham and Romsey

View map

Address

  • 1 Stoneycroft Rise, Chestnut Avenue, Chandlers Ford, Eastleigh, SO53 3YU

Opening Hours

  • Mon–Fri:08:30 - 18:00
  • Sat:Closed
  • Sun:Closed

Phone

  • 02380 689800
Map
Areas served

Southampton as well as surrounding areas including Winchester, Eastleigh, Fareham and Romsey

View map